AMU– MBA 2C01 Notes

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MBA 2C01: Strategic Management

Unit I: Introduction to Strategic Management Evolution, nature, and objectives of strategic management; Concept of strategy, levels at which strategy operates, strategic decision making, schools of thought on strategy formation; Process of strategic management; Corporate governance and social corporate responsibility.

Unit II: Strategic Intent and SWOT Analysis Hierarchy of strategic intent: strategic intent, vision, mission, business definition, and goals and objectives; SWOT analysis: environmental appraisal and organizational appraisal.

Unit III: Strategic Alternatives and Choice Corporate - level strategies; Business - level strategies; Process of strategic analysis and choice; Corporate - level strategic analyses; Business - level strategic analyses; subjective factors in strategic choice; Contingency strategies; Strategic plan.

Unit IV: Strategic Implementation Interrelationship among formulation and implementation of strategy; Issues in strategy implementation; Project and procedural implementation, and resource allocation; Structural implementation; Behavioral implementation.

Unit V: Functional Implementation and Strategic Evaluation and Control Functional implementation; Operational implementation; Strategic evaluation and control

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