Google Digital Garage Module 16 Question Answers – Get Started With Content Marketing Answers

Are you in need of Google Digital Garage Module 16 Question Answers – Get Started With Content Marketing Answers? If so, you can discover the answers to the Get Started With Content Marketing quiz questions from the Google Garage here. You may use this page to aid you with the Fundamentals of Google Digital Garage Module 16 Question Answers.

There are a total of 12 questions. The right responses are highlighted in blue. You may use these solutions as a suggestion and pass the test just as I did by following the instructions in this post to pass Module 16 of the Google Digital Garage Test.

Google Digital Garage Module 16 Question Answers

Google Digital Garage Module 16 Question Answers Check Your Knowledge

1. Intro to content marketing

Angela opened her own beauty salon two years ago and is now looking at how content marketing can help her boost the business’s profile online. How could content marketing help her?

A. Could it help her find cheaper suppliers? – False

B. Could it help her develop a stronger brand identity? – True

C. Could it help her understand her customers’ shopping preferences? – False

D. Could it help her connect with the right audience? – True

2. Get to know your online customers

Alex is a mechanic who owns a small garage. He’s also a keen blogger, and writes great posts about his passion: cars! He thought his blog would attract more car lovers to his garage, but so far his blog posts are not very popular and are rarely shared on social media. He has researched how to improve the blog and now has a number of actions he can take, but is unsure which should come first. Can you help him by arranging the following actions into the correct order?

A. Find out who his audience is

B. Segment his audience into groups

C. Create specific content targeted to these audience profiles

D. Publish the content and promote it to his audience

3. Choosing the right format for your content

Jamie is part of the content marketing team for Fitstuff, a sports shop. The content he’s producing needs to appeal to new customers, as well as provide extra value to existing customers. Which of the following content would appeal best to both audiences?

A. List of the top 10 sports equipment outlets/shops

B. A competition inviting customers to submit photos of themselves wearing Fitstuff gear, with store gift vouchers up for grabs as prizes

C. 10% discount vouchers for all new customers

D. A blog about the store’s recycling scheme for old trainers

4. Writing for online audiences

Josh, an interior designer, has decided to create blog posts and share them on social media to promote his new business. He’s made a list of all of the things he should remember when writing – however, not all points on his list are correct. Can you help him identify the points that are correct on this list?

A. Focus on your target audience

B. Only write about the products or services you offer

C. Be consistent in your writing style and tone of voice

D. Add the hook to the end of your blog post

E. The longer the post, the better

5. Help your content be seen

Lydia is a business student working for a hotel’s marketing department for the summer. She’s responsible for creating and promoting content across the hotel’s online channels. What should she do, and in which order?

A. Consider all the channels available

B. Decide what content to create, and when, based on the target audience

C. Create content

D. Publish content

E. Promote content

6. Measuring your success in content marketing

Maria has a pet shop in Bristol, and is writing fun blog posts about pets on her website, which are also being promoted on her social media accounts. Her goal is to try and increase product sales through content marketing efforts. Which metric is the most relevant in assessing which blog posts are contributing to increased product sales?

A. How long users spend on each blog post

B. Which websites are referring traffic to her blog

C. The number of new subscribers to her email marketing list

D. How many people click the “Buy Now” CTA at the end of each blog post

7. Which of the following is an accurate definition of what a content marketing campaign involves?

A. Creating and posting content ad-hoc when you have the time

B. The creation of time-sensitive content that can be published through various channels

C. Regularly emailing customers with news about a business’s products or services

D. The creation and promotion of online materials with the goal of increasing interest in a product or service

8. What does the following definition describe? ‘The division of an audience into groups of who they are and what they like, with a goal of identifying a group most interested in your product/service.’

A. Marketing channels

B. Demographics

C. Audience segmentation

D. Group dynamics

9. Fill in the blank: When describing the purpose of content, what is missing? ‘To entertain, to inspire, to _______ and to convince’.

A. Humor

B. Please

C. Surprise

D. Educate

10. Which of the following best describes why approaches to writing need to be adapted for online content?

A. Online readers have a reduced attention span, due to being flooded with information

B. Certain blogging platforms have a limit on the word count you can publish

C. Online readers only like to engage with long-form pieces of content

D. Online audiences are typically younger, so the language used needs to reflect this

11. What are ‘highlighting key dates’ and ‘considering multiple channels’ best practices of?

A. Creating a content calendar

B. Designing illustrations to support content

C. Segmenting your audience

D. Identifying social media influencers

12. Which of the following metrics could help you understand which blog post is resonating the most with your audience?

A. Session duration

B. Page views

C. Referral traffic

D. Unique page views

Google Digital Garage Module 16 Question Answers – Get Started With Content Marketing Answers FAQ

Q. What is Google Digital Garage?

A. The Google Digital Garage is a free online course where you can learn a lot about the principles of digital marketing. It also assists you in expanding the visibility of your online enterprises while spending less money.

Q. Do I qualify for a free certificate?

A. You will be given a free certificate in digital marketing after passing the final test.

Q. Are These Answers Accurate?

A. All of these answers are true in every way.


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