Vodafone Essar's Advertising Strategy – The 'Zoozoos' Campaign

Case Study: Vodafone Essar's Advertising Strategy – The 'Zoozoos' Campaign

In the world of advertising, certain campaigns manage to capture the attention and hearts of the audience like no other. Vodafone Essar’s ‘Zoozoos’ campaign is a prime example of such an achievement. This blogpost delves into the making of this iconic advertising campaign, examining its success factors, the use of brand endorsers, and its impact on the revenue growth of Vodafone Essar Limited.


Vodafone Essar Limited, a subsidiary of Vodafone Group Plc, is a renowned telecommunications company operating in India. With a strong presence in the market, Vodafone Essar has consistently strived to create impactful advertising campaigns that resonate with its target audience. One such campaign that left a lasting impression on viewers was the ‘Zoozoos’ campaign.

Vodafone Essar's Advertising Campaigns:

Before the introduction of the ‘Zoozoos,’ Vodafone Essar had already established itself as a prominent brand through various advertising endeavors. From the memorable ‘Happy to Help’ campaign to the widely recognized ‘Tell the World’ campaign, the company had already set the stage for innovative and engaging advertisements.

The Making of Zoozoos Campaign:

The ‘Zoozoos’ campaign was introduced during the Indian Premier League (IPL) season in 2009. Created by the advertising agency Ogilvy and Mather India, the campaign featured a series of short, animated videos showcasing adorable white creatures with egg-like heads, representing various value-added services offered by Vodafone Essar. The unique visual appeal and quirky nature of the Zoozoos instantly caught the attention of the audience.

The Launch:

The campaign was launched with a bang, captivating viewers with its creative storytelling and relatable scenarios. The Zoozoos became an instant hit, generating immense curiosity and excitement. The clever integration of the Zoozoos on social media platforms, particularly on Facebook, further amplified the campaign’s reach and engagement.

The Response:

The Zoozoos campaign achieved remarkable brand recall and received overwhelming positive feedback from the audience. The adorable characters became a cultural phenomenon, sparking conversations and creating a buzz around Vodafone Essar. The campaign successfully conveyed the message of the brand’s value-added services in a fun and memorable way, establishing a strong connection with the target audience.

Analyze the Impact:

The success of the ‘Zoozoos’ campaign had a significant impact on Vodafone Essar’s revenue growth. By effectively capturing the attention of consumers and creating a lasting impression, the campaign boosted brand visibility and recognition. The relatability and entertainment value offered by the Zoozoos resulted in increased brand loyalty and customer engagement, driving the company’s overall revenue.


Vodafone Essar’s ‘Zoozoos’ campaign stands as a testament to the power of innovative and engaging advertising strategies. By analyzing the making of this campaign, examining the importance of brand endorsers, and understanding its impact on revenue growth, we gain valuable insights into the world of successful advertising. The Zoozoos not only left an indelible mark on the viewers’ minds but also contributed significantly to the growth and success of Vodafone Essar Limited. Also got to know about the Maruti Suzuki’s Advertising Strategies: Driving Success in the Indian Passenger Car Industry