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“Legend” Redefining the Rules of Marketing PCs in China

Case Study: “Legend” Redefining the Rules of Marketing PCs in China

Legend Group Limited, a prominent player in the personal computer (PC) market in China, has been making waves with its innovative marketing strategy. In this blog post, we will delve into how a properly conceived and well-executed marketing approach has enabled this small firm to competently challenge multinational corporations (MNCs) in the industry.

Background Note:

To understand Legend’s remarkable success, it is crucial to grasp the competitive landscape of the PC market in China. MNCs have long dominated this sector, leveraging their global presence and substantial resources. However, Legend, with its astute marketing tactics, has managed to carve out a niche for itself.

Legend's Marketing Mix:

One of the key elements of Legend’s marketing strategy is its well-defined marketing mix. By carefully analyzing consumer preferences and market trends, Legend has tailored its product, price, promotion, and place strategies to resonate with its target audience. Let’s explore each aspect in detail.


Legend has consistently focused on developing high-quality, technologically advanced PCs that cater to the specific needs and preferences of Chinese consumers. By offering a diverse range of products, including laptops, desktops, and gaming PCs, Legend has established itself as a reliable and innovative brand.


Recognizing the price sensitivity of the Chinese market, Legend has adopted a competitive pricing strategy. By carefully balancing affordability with the value offered by their products, Legend has attracted a wide customer base, including budget-conscious individuals and businesses.


Legend’s marketing campaigns have been nothing short of extraordinary. Through captivating storytelling and engaging visuals, Legend has effectively communicated the unique features and benefits of their PCs. Leveraging various platforms, including social media, influencers, and partnerships, Legend has successfully captured the attention of its target audience.


The distribution network of Legend is a crucial factor contributing to its success. Through strategic partnerships with local retailers and e-commerce platforms, Legend ensures widespread availability of its products across China. This widespread accessibility has given the brand an edge over its competitors.

Customer Service:

One area where Legend truly excels is customer service. By prioritizing customer satisfaction, Legend has built a loyal customer base. From prompt after-sales support to personalized assistance, Legend goes the extra mile to ensure its customers have a delightful experience throughout their PC ownership journey.

Globalization Plans:

While Legend has already made a significant impact in the Chinese market, the brand has set its sights on global expansion. By capitalizing on its success in China, Legend plans to enter new markets and establish itself as a formidable player internationally. With its strong marketing foundation and customer-centric approach, Legend is well-positioned to thrive in the global arena.


Legend Group Limited’s remarkable journey in redefining the rules of marketing PCs in China serves as an inspiration to businesses of all sizes. Through a well-conceived marketing mix, customer-centric approach, and an unwavering commitment to quality, Legend has successfully challenged the dominance of MNCs in the industry. As Legend continues to expand its global footprint, it will undoubtedly leave an indelible mark on the world of technology. Also got to know about the Maruti Suzuki’s Advertising Strategies: Driving Success in the Indian Passenger Car Industry