Notesmyfoot Logo Amu
Unveiling the Male Skin Care Market in India Perception and Propositions

Unveiling the Male Skin Care Market in India Perception and Propositions

In recent years, the male skin care market in India has witnessed a significant transformation. What was once considered a niche industry has now evolved into a thriving market. In this blog post, we will delve into the dynamics of this market, exploring the external and internal forces that shape consumer behavior. Furthermore, we will analyze the power of reference appeal in changing attitudes and discuss strategies for repositioning products to generate a value proposition for a new target segment.

Focus Group Discussion:

To gain insights into the male skin care market in India, a series of focus group discussions were conducted. These discussions provided a platform for participants to share their experiences, preferences, and perceptions regarding male cosmetic skin care. The aim was to understand the factors that influence purchasing decisions and identify potential opportunities for market growth.

Consumer Behavior and Changing Habits:

One of the key findings from the focus group discussions was the shifting consumer behavior and changing habits among Indian men. Traditionally, skin care was considered a domain exclusively for women. However, with evolving societal norms and increased awareness about personal grooming, men are now embracing skin care products as part of their daily routine. This changing behavior presents a tremendous opportunity for companies operating in the male skin care market.

The Power of Reference Appeal:

Reference appeal plays a crucial role in shaping consumer attitudes towards male skin care products. The focus group discussions revealed that men are highly influenced by recommendations from peers, family members, and celebrities. Positive reviews and word-of-mouth endorsements carry significant weight in their decision-making process. Therefore, companies must leverage this power of reference appeal through effective marketing strategies and collaborations with influencers to build trust and credibility in the male skin care market.

Repositioning for New Target Segments:

To tap into the full potential of the male skincare market in India, companies must consider repositioning their products to cater to new target segments. The focus group discussions highlighted the need for customized solutions that address specific concerns faced by different age groups, professions, and lifestyles. By understanding the diverse needs of these segments, companies can develop targeted marketing campaign and product offerings that resonate with their target audience.

Designing Entry Strategies:

Expanding into new segments requires a thoughtful approach and well-defined entry strategies. Companies must conduct extensive market research to identify untapped areas and evaluate the competitive landscape. By understanding the preferences, expectations, and purchasing power of potential customers, companies can design effective entry strategies that ensure a strong foothold in the male skincare market.


In conclusion, the male skin care market in India is experiencing a remarkable growth trajectory. By understanding the external and internal forces that shape consumer behavior, leveraging the power of reference appeal, repositioning products for new target segments, and designing effective entry strategies, companies can unlock the immense potential of this market. As the perception of male cosmetic skin care continues to evolve, it is crucial for businesses to adapt, innovate, and seize the opportunities that lie ahead. Also get to know about Mercedes-Benz India: Approach to Capturing a Younger Segment case study