Innovating Marketing Strategies of Lush Fresh Handmade Cosmetics

Innovating Marketing Strategies of Lush Fresh Handmade Cosmetics

Lush Fresh Handmade Cosmetics has revolutionized the beauty industry with its innovative marketing strategies and unique product development approach. In this blog post, we will delve into the world of Lush, exploring their benefits and challenges as a privately held company, their unconventional marketing tactics, and their commitment to ethical values.

Section 1: You're Not Supposed to Eat it!

Lush’s products are so fresh and enticing that you might be tempted to take a bite. But hold on! We’ll explore why these handmade cosmetics are not meant for consumption and why they are gaining popularity among beauty enthusiasts.

Section 2: Background Note

To truly understand Lush’s success, we need to explore their background. We’ll take a closer look at their humble beginnings, their commitment to using natural ingredients, and their dedication to environmental sustainability.

Section 3: Wacky Products with Wackier Names

Lush is known for its quirky and unconventional product names. We’ll dive into the creative process behind naming their products and how it contributes to their brand identity.

Section 4: New Product Development

One of Lush’s strengths lies in its continuous innovation and new product development. We’ll uncover the secrets behind their successful product launches and how they manage to stay ahead of the curve in an ever-evolving market.

Section 5: 'Displayed Naked' - Packaging is Boring!

Lush challenges the traditional norms of packaging by opting for minimal or even no packaging at all. We’ll explore their eco-friendly packaging approach and how it resonates with their target audience.

Section 6: Pricing - Lush Offers Good Value

Despite using high-quality ingredients and sustainable practices, Lush manages to offer its products at affordable prices. We’ll discuss how their pricing strategy contributes to their brand loyalty and customer satisfaction.

Section 7: The Lush Experience

A trip to a Lush store is more than just shopping. We’ll take a virtual tour and explore the immersive experience they create for their customers through interactive displays, knowledgeable staff, and sensory stimulation.

Section 8: Other Channels of Distribution

Lush goes beyond traditional retail stores and explores alternative distribution channels. We’ll uncover their online presence, subscription boxes, and partnerships to reach a wider audience.

Section 9: Who Needs Traditional Marketing?

Lush has built a strong brand without relying heavily on traditional marketing techniques. We’ll discover their unconventional marketing tactics, including word-of-mouth, social media engagement, and captivating in-store experiences.

Section 10: Ethical Roots, but not 'Preachy'

Lush’s commitment to ethical practices goes beyond their product ingredients. We’ll explore their involvement in various social and environmental causes while maintaining an inclusive and approachable brand image.

Section 11: Managing Growth and Geographical Expansion

As a privately held company, Lush faces unique challenges in managing its growth and expanding into new markets. We’ll examine their strategies for maintaining their core values while growing as a business.

Section 12: Competitors Beware!

Lush’s innovative marketing strategies and distinct brand positioning make them a formidable competitor in the beauty industry. We’ll analyze how they differentiate themselves from competitors and stay ahead of the game.

Section 13: Truly Iconoclastic

Lush’s bold and rebellious nature sets them apart from the crowd. We’ll delve into their unique brand personality and how it resonates with their target audience. 

Section 14: The Other View

While Lush has a strong following and positive reputation, we’ll also explore different perspectives and criticisms of their marketing strategies and product offerings.


Lush Fresh Handmade Cosmetics has successfully crafted a brand that not only offers innovative and highquality products but also challenges industry norms. Their commitment to ethical values, unconventional marketing tactics, and customer-centric approach have propelled them to great heights. As they continue to grow and expand, Lush’s future outlook remains promising in the ever-evolving beauty landscape. Also got to know about the Maruti Suzuki’s Advertising Strategies: Driving Success in the Indian Passenger Car Industry