Reinventing Distribution: Hindustan Unilever's Pureit Making Safe Water Affordable to All

Reinventing Distribution: Hindustan Unilever's Pureit Making Safe Water Affordable to All

Hindustan Unilever is a renowned company known for its innovative products and sustainable practices. One of their notable initiatives is Pureit, an innovative water purifier that aims to provide safe drinking water to all. In this blog post, we will delve into the company’s approach of reinventing distribution and how the new channels of distribution have worked.

About Unilever:

Unilever is a multinational consumer goods company that operates in various sectors, including food, beverages, cleaning agents, and personal care products. With a strong commitment to sustainability, Unilever has been actively involved in numerous initiatives to address social and environmental challenges.

Unilever India:

Unilever’s presence in India is significant, and the company has been actively involved in various social and environmental initiatives. Water conservation has been a key focus area, considering the country’s water scarcity issues. Unilever India has taken several steps to promote responsible water usage and ensure access to safe drinking water for all.

Water Conservation Initiatives:

Unilever India, in partnership with NGOs and self-help groups, has implemented several water conservation projects across the country. Through these initiatives, the company aims to create awareness about water conservation practices and encourage communities to adopt sustainable water management techniques.

Providing Safe Drinking Water:

Pureit, a water purification brand under Hindustan Unilever, has been at the forefront of providing safe drinking water to households across India. With its advanced purification technology, Pureit ensures that water is free from harmful contaminants, making it safe for consumption.

Pureit: The Purifier:

Pureit offers a range of water purifiers that cater to different needs and budgets. From advanced purifiers for urban households to affordable and portable options for rural areas, Pureit has made safe drinking water accessible to diverse consumer segments. 

Reaching Consumers Through Waterworks:

To ensure widespread availability of Pureit purifiers, Hindustan Unilever has adopted an innovative distribution approach. They have collaborated with the DHAN Foundation and other NGOs to establish waterworks centers in rural communities. These centers not only provide access to Pureit products but also offer training on water purification and conservation.

Pureit: Protecting Lives:

The impact of Pureit goes beyond providing safe drinking water. By reaching out to communities and empowering them with knowledge and resources, Hindustan Unilever has made a significant difference in improving the overall health and well-being of individuals.

Looking Ahead:

While the new distribution approach has proven successful in reaching consumers and fulfilling the commitment to provide safe drinking water, it is important to address environmental concerns. Some critics argue that the single-use sachets used by Pureit contribute to plastic waste. Hindustan Unilever should consider exploring more sustainable packaging options to mitigate these concerns.


Hindustan Unilever’s Pureit has truly revolutionized the distribution of safe drinking water. Through innovative partnerships and a commitment to social and environmental responsibility, the company has successfully made safe water affordable and accessible to all. While further improvements can be made to address sustainability concerns, Pureit stands as a shining example of how businesses can contribute to the well-being of communities and the planet.¬†Also get to know about Mercedes-Benz India: Approach to Capturing a Younger Segment case study