Cream Stone Churning Success in the Indian Ice Cream Market

Case study : Cream Stone Churning Success in the Indian Ice Cream Market

The young premium ice cream brand of India, has been making waves in the ever-growing ice cream industry. With its unique flavors, innovative toppings, and exceptional customer service, Cream Stone has carved a niche for itself. In this case study, we will delve into the journey of Cream Stone, exploring its origins, growth strategies, and the key factors behind its success. Finally, we will evaluate the company’s future prospects and strategies to stay ahead of the competition. 

Origins and Concept:

Cream Stone was founded in 2009 by two passionate entrepreneurs, Mr. Sai Praveen Raju D and Mr. Ayyappa Nagubandi. The duo aimed to create a brand that offers high-quality ice cream with a focus on freshness, taste, and the customer experience. With this vision, It was born, offering a wide range of flavors and customizable options.

Flavors and Innovation:

One of the key factors that set Cream Stone apart is its extensive range of flavors. From classic favorites like chocolate and vanilla to exotic creations like kiwi and blackcurrant, It caters to different taste preferences. Moreover, the brand constantly innovates by introducing limited edition flavors and seasonal specials, keeping customers intrigued and coming back for more. It also offers a variety of toppings, from whipped cream to sprinkles, to further personalize its ice creams. Customers can also customize their ice creams with a choice of bases, such as soft serve or frozen yogurt.

Customization and Toppings:

Cream Stone takes customization to a whole new level. Customers have the freedom to choose their base flavor and then personalize it with an array of toppings, ranging from fresh fruits to candies and chocolate syrups. This level of customization not only enhances the customer experience but also allows Cream Stone to cater to a diverse customer base.

Expansion and Franchising:

Cream Stone started its journey with a single outlet in Hyderabad. However, due to its growing popularity, the brand expanded rapidly through franchising. By adopting a franchise model, Cream Stone was able to tap into new markets across India and establish a widespread presence. Today, it has numerous outlets in major cities, making it easily accessible to ice cream enthusiasts nationwide.

Brand Building and Customer Service:

It places a strong emphasis on brand building and exceptional customer service. The brand’s outlets are designed to create a welcoming and vibrant ambiance, enhancing the overall ice cream experience. Moreover, the staff at Cream Stone undergoes rigorous training to ensure friendly and prompt service, leaving a lasting impression on customers.


Cream Stone’s success in the Indian ice cream market can be attributed to its unique concept, innovative flavors, customization options, and strong focus on customer service. By constantly evolving and staying true to its core values, Cream Stone has established itself as a prominent player in the industry. As the brand continues to grow, it is poised to conquer new horizons, delighting ice cream lovers across the country. Also get to know about Mercedes-Benz India: Approach to Capturing a Younger Segment case study