Arvind Brands' Competitive Position in the Indian Branded Apparel Market

Arvind Brands' Competitive Position in the Indian Branded Apparel Market

In the ever-evolving landscape of the Indian branded apparel market, companies face numerous challenges and opportunities. This blog post delves into the competitive position of Arvind Brands Ltd., a prominent player in the industry. From the issues faced by branded apparel companies to the growth strategies employed by Arvind Brands, we explore the various facets that have shaped its journey in the Indian market.

Section 1: The Branded Apparel Industry

The post-MFA scenario in 2005 brought about significant changes, presenting testing times for several players in the branded apparel industry. Tariff liberalization and increased competition led to shifts in market dynamics. Understanding the broader context is crucial to grasp the challenges faced by it.

Section 2: Arvind's Brand Basket

Arvind Brands boasts an extensive brand portfolio that caters to diverse consumer segments. From Ruf n Tuf and Newport to Arrow, Lee, and Wrangler, Arvind has strategically positioned itself with an array of brands. This section highlights the company’s brand strategy and its impact on its competitive position.

Section 3: Competition

The Indian branded apparel market is fiercely competitive, with several players vying for market share. In this section, we examine the key competitors of Arvind Brands, such as Madura Garments, Raymond Apparel Ltd, Indus League Clothing Ltd, Levi Strauss & Co., and Provogue (India). Understanding the competitive landscape provides insights into it’s positioning.

Section 4: Growth Strategies

Arvind Brands has implemented various growth strategies to expand its presence in the Indian market. Collaborations with international brands, investments by ICICI Ventures, and effective brand management have played a crucial role in the company’s growth. This section delves into the strategies employed by it and their impact on its competitive position.


It has navigated the challenges of the Indian branded apparel market with a well-defined brand strategy and a focus on growth. By strategically managing its brand portfolio and adopting innovative growth strategies, the company has established a competitive position within the industry. As the market continues to evolve, Arvind Brands remains poised to leverage new opportunities and maintain its prominent presence in the Indian branded apparel market. Also got to know about the Maruti Suzuki’s Advertising Strategies: Driving Success in the Indian Passenger Car Industry