Apna Market Case study

Apna Market Case study

In today’s competitive business landscape, attracting and retaining customers is a top priority for retailers. Apna Market, a local grocery store, is facing a dilemma of increasing footfall. This blog post explores the various challenges faced by Apna Market and provides insights into effective strategies to overcome this hurdle.

Section 1: Understanding the Basics of a Good Questionnaire

To tackle the issue of increasing footfall, Apna Market needs to gather valuable insights from its target customers. Designing a well-structured questionnaire is crucial in obtaining accurate and relevant data. This section delves into the key elements of a good questionnaire, including question types, wording, and order.

Section 2: Discriminant Analysis for Informed Decision Making

To better understand the factors influencing footfall at Apna Market, discriminant analysis can be a powerful tool. This section explains how discriminant analysis can be used to analyze both continuous and categorical variables. By identifying the key drivers of footfall, Apna Market can tailor its marketing strategies accordingly.

Section 3: Issues in Sampling: A Hindrance to Accurate Insights

Sampling is an integral part of marketing research, but it comes with its own set of challenges. This section discusses the common issues faced in sampling, such as sample size, representativeness, and bias. By addressing these issues, Apna Market can ensure that the data collected is reliable and reflective of its customer base.

Section 4: Implementing Effective Survey Methods for Data Collection

To gather the necessary data, Apna Market must employ effective survey methods. This section explores various survey techniques, such as online surveys, in-person interviews, and phone surveys. By choosing the most appropriate method for their target audience, Apna Market can maximize response rates and collect valuable insights.

Section 5: Data Analysis and Decision Making

Once the data is collected, it’s essential to analyze it effectively. This section discusses different analytical techniques, including statistical tools, to uncover patterns and trends in the data. By making data-driven decisions, Apna Market can devise strategies to increase footfall and enhance customer satisfaction.


Increasing footfall is a common challenge faced by retailers like Apna Market. By understanding the basics of questionnaire design, utilizing discriminant analysis, addressing sampling issues, implementing effective survey methods, and analyzing data, Apna Market can take proactive steps in overcoming this dilemma. With a customer-centric approach and data-backed decision making, Apna Market can thrive in the competitive market landscape. Also get to know about Mercedes-Benz India: Approach to Capturing a Younger Segment case study